Description
Lekka Bubblegum is a captivating artwork that showcases the resilience and resourcefulness of a young South African man striving to provide for his family in the face of economic challenges. The piece captures the vibrant spirit of entrepreneurship
and the unique ways individuals stand out in a competitive landscape, depicted through the protagonist’s eye-catching suit.
The central figure, surrounded by the humble setting of his parents’ living room, symbolizes the juxtaposition of aspirations and reality. The patterned carpet, small television, and family photos on the wall serve as reminders of the modest upbringing
and the strong familial ties that anchor him.
The suit, inspired by the famous South African chewing gum brand called Chappies, becomes a statement of individuality and a tool to stand out in the street vending business. The bold colors and patterns of the suit capture the essence of the brand,
reflecting the young man’s determination to catch the attention of potential customers and distinguish himself from the crowd.
Chappies chewing gum, known for its iconic “Did you know” facts inside the wrapper, becomes a symbol of education and empowerment. Just as the brand has contributed to the nation’s knowledge one chewing gum at a time, the young man’s entrepreneurial spirit and drive to provide for his family represent his own form of education and progress.
